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From the “making Strides Against Breast Cancer” Kick Off Event!!

msabc-small-for-web     And Yes, I wore my pink bra OUTSIDE my clothing!!  🙂

The room was a sea of pink…pink shirts, pink ties, but mostly pink decorated bras! The American Cancer Society held its annual Kick Off on August 25, 2011 and unveiled the “PUT ON YOUR PINK BRA” campaign. The Making Strides Against Breast Cancer (MSABC) walk is being held on Octo”bra” 22, 2011 at 8am at The Avenue Viera. Making Strides is a non-competitive 5k walk to raise awareness and funds to fight breast cancer and to provide hope to all people facing the disease.

Mindy from Lite Rock 99.3 began the evening by telling the 250+ guests, breast cancer survivors, business and community members that the “PUT ON YOUR PINK BRA” campaign is designed to empower women across the state to wear pink bras in support of the fight against breast cancer. The pink bra is a symbol of how personal the fight against breast cancer is.

Lana Saal, Community Event Chair, explained that Florida was selected to be the only state in the Nation with this innovative marketing campaign. Further, Florida ranks 2nd in the Nation for the number of people who die from breast cancer. By participating in this largest fundraising effort in Brevard County, she stated, “You are raising awareness and saving lives.”

Breast Cancer Survivor Dawn Faust gave an emotional speech about how cancer saved her life. She stated, “My cancer diagnosis actually cured my life. The life that I live today is worth everything I have been through.” Her story of courage and strength echoed throughout the room as guests were riveted by each word she spoke.

An Extreme Makeover contest was held for survivors and the winners were announced at the Kick Off. Sponsors of the wonderful day of fun, beauty, and fashion made the day an incredible experience for six breast cancer survivors, made possible by Lexus of Melbourne, The Avenue Viera, Imperial Salon, Belk, Lane Bryant, Patchington, Pizza Gallery, Starbucks and Photographer Ray Baldino. “Before” pictures were displayed as winners took center stage to be revealed. The audience was captivated as their heartfelt nomination letters of their journey battling breast cancer were read.

MSABC Co-Chairs Jack Parker and Wayne Ivey announced a Call to Action. “This year’s goal is to raise $433,000 so get involved! If we can raise awareness and support, that will ultimately lead to hope and cures,” Ivey announced. Team Development Chair Erica Elliott followed up with a plea for all to register their teams and get started fund raising. “Form a team today and make a difference. With your support, we will continue to save lives and create a world with less breast cancer and more birthdays.”

Breast cancer survivors attending the event were recognized and each was given a pink flower, compliments of Suntree Florist & Gifts.

The American Cancer Society hosts a 24 hour support line for anyone in need (800) ACS-2345. To register a team, or for more information on the event, please visit


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